Marketing is one of a range of specialist titles designed for use on its own or with the Market Leader Series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses onthe reading skills and vocabulary development required for marketing.

Authentic reading texts from the Financial Times and other sources. A glossary of specialised languageplus two ‘Check Tests’ and answer keys included.

The following themes are covered:

  • Marketing Strategies
  • Brands
  • Selling Online
  • Adversting
  • Expanding Internationally
  • Satisfied customers